I have just finished reading best-selling author Jim Collins' recently published a monograph entitled Good to Great and the Social Sectors. Essentially, Mr. Collins has added an additional chapter to Good to Great for the 30% - 50% of Good to Great readers who come from non-business, social sector environments.
The monograph starts with this provocative statement:
We must reject the idea - well intentioned, but dead wrong - that the primary path to greatness in social sectors is to become "more like a business."
Mr. Collins recalls how, upon making this statement in a gathering of business CEOs, he was challenged by David Weekley who stated "In my work with non-profits, I find they're in desperate need of greater discipline - disciplined planning, disciplined people, disciplined governance, disciplined allocation of resources." Mr. Collins responded that these concepts are not solely business concepts because most businesses also need this "culture of discipline" and concludes that
The critical distinction is not between business and social, but between great and good. We need to reject the naive imposition of the "language of business" on the social sectors, and instead jointly embrace a language of greatness.
I found this monograph to be an excellent addition to an already phenomenal book. Additional excerpts from Mr. Collins' website appear below.
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